"22 Years of Sharing Warmth"… Korean Air Donates 'Love Rice' for the New Year

Korean Air announced on the 20th that it donated 3,000 kg of "Love Rice" (300 bags of 10 kg rice) to vulnerable households and social welfare facilities in Gangseo-gu, Seoul, to welcome the New Year of Eulsa.

Jisanghui, Chairman of the Korean Air Social Service Group (right), and Jin Gyohoon, Mayor of Gangseo-gu, Seoul, are posing for a commemorative photo at the 'Love Rice' delivery ceremony held at Gangseo-gu Office on the morning of the 20th. Photo by Korean Air

The donation ceremony was held that morning at Gangseo District Office, attended by Ji Sang-hwi, Chairman of the Korean Air Social Service Group, and Jin Gyo-hoon, Mayor of Gangseo-gu.

The Love Rice donation event is Korean Air's representative social contribution activity that has continued since 2004. Korean Air purchases "Gyeongbokgung Rice," a specialty product of Gangseo-gu where its headquarters is located, to contribute to revitalizing the local economy, and the rice is donated to neighbors in the community. The total amount of rice sponsored by Korean Air has reached 101 tons to date.

In addition, Korean Air carries out various social contribution activities such as kimchi-sharing events linked with the local community, charity performances, and overseas volunteer work to improve underdeveloped residential environments.

A Korean Air official said, "As a global airline leading the world aviation industry, we will continue to enhance community solidarity through diverse social contribution activities and provide support for neighbors in need."

This content was produced with the assistance of AI translation services.