Gwangju Shinsegae Unveils Unique Winter Gear for Children

Little Ground, TOE BOX, etc.
Etoile Offers 20% Discount Until the 31st

Gwangju Shinsegae Co., Ltd. (CEO Lee Dong-hoon) announced on the 20th that it will showcase a variety of cold-weather gear for children vulnerable to the cold as subzero temperatures continue.

At ‘Little Ground,’ the premium children's clothing select shop on the 6th floor of the main building, a product recently gaining attention from customers is the duck down goggle padding released by ‘AI Riders.’

A model is showcasing AI Riders' duck down goggle padding at Little Ground, a premium children's clothing select shop on the 6th floor of the Gwangju Shinsegae main building. Photo by Gwangju Shinsegae

Normally, it can be worn like a regular padding jacket, but when strong winds blow, you can put on the attached hood and zip up the front zipper.

When the zipper is pulled all the way up, the hood attached to the back of the jacket can be completely sealed, providing a definite cold protection effect. Moreover, the goggles attached to the hood allow for clear vision even while wearing the hood, enabling safe movement.

Additionally, mesh material is added around the mouth and ears for comfortable breathing while allowing ambient sounds to be heard. Thanks to its unique design and warmth, the AI Riders duck down goggle padding continues to enjoy steady popularity among customers despite its price of 768,000 KRW.

On the same floor, the multi-brand children’s shoe store ‘TOE BOX’ presents the ‘Hunter’ kids’ boot socks, which combine excellent warmth and design.

The boot socks are designed to be worn inside Hunter’s signature rain boots. When worn with the existing rain boots, the boot socks not only provide outstanding warmth but also enhance the rain boots’ design using colors like black and white.

Sizes S, M, and L are available according to individual measurements, and the price ranges from 39,000 KRW to 44,000 KRW, making them affordable purchases.

At the premium children’s clothing brand ‘Etoile,’ uniquely designed children’s wear is also attracting customers’ attention. The so-called ‘Panda Spacesuit’ called the Hui spacesuit is designed for children aged 12 to 18 months.

As the product name Hui spacesuit suggests, it is popular for its design reminiscent of the twin pandas Hui Bao. Gwangju Shinsegae Etoile is running a 20% discount promotion on cold-weather gear until the 31st.

Kim Yoon-chul, head of the fashion team at Gwangju Shinsegae, said, “Products with excellent warmth and eye-catching designs, such as the goggle padding and boot socks, are receiving positive responses from customers,” adding, “We hope you visit Gwangju Shinsegae to experience various brands like Little Ground and Etoile all in one place for your precious children.”

This content was produced with the assistance of AI translation services.