Wadiz Reports 52% Increase in Per Capita Beauty Funding Last Year

Wadiz Beauty Category Sees 20% Growth in Funding Openings
Average Funding per Person Rises by 52%, Outpacing Online Platforms
Wadiz Supports Startups and SMEs with Comprehensive Marketing and Education

Funding platform Wadiz announced on the 20th that the number of beauty funding openings increased by 20% last year, and the amount of beauty funding per person rose by 52%.

In the Wadiz beauty category, the amount of beauty funding per person was 106,000 KRW, which is more than 4.5 times higher compared to online beauty platforms. Notably, in 2024, 2,000 new products were launched annually in the Wadiz beauty category, representing a 50% increase compared to two years ago.

Wadiz is strengthening support for rapidly growing beauty brands, mainly startups and small-to-medium enterprises. Through funding, it plans to provide a debut stage for new products and help secure early customers and fan bases to drive sales growth with comprehensive support.

To this end, Wadiz will continue category promotions in the first quarter that include free education and marketing benefits for beauty brands. A Wadiz representative stated, “We will achieve mutual growth through marketing support specialized for small and startup brands,” adding, “Within the first half of the year, Wadiz plans to build its service as a channel where not only the domestic beauty market but also global users can experience K-beauty first, supporting the export of K-beauty brands.”

This content was produced with the assistance of AI translation services.