KB Life Introduces Pre-Review System 'K-Manager'

KB Life announced on the 20th that it has introduced a new pre-assessment system, K-Manager, to innovate the insurance subscription process.

This pre-assessment system departs from the traditional insurance subscription review method, allowing customers to check their eligibility and assessment results in real time before issuing an application form. It is expected to greatly enhance customer convenience.

The newly introduced K-Manager features the ability to instantly verify subscription eligibility simply by selecting the main contract product. Once the customer completes the disease pre-notification process, the automated assessment process provides rapid results regarding the possibility of subscribing to the insurance product. If the selected product is difficult to subscribe to, alternative products are immediately suggested to ensure the customer’s opportunity to choose a product.

Through this project, KB Life expanded the automatic assessment rate from the previous average of 55% to over 85%. After analyzing approximately 14,000 disease classification codes, 200,000 scenarios were created to enhance the completeness of disease assessment criteria. The assessment time was reduced from an average of 7 days to 24 hours, expected to provide customers with a special experience during the insurance subscription process.

A KB Life representative stated, “With the introduction of the pre-assessment system, it has become possible to inform customers of their eligibility and required documents during the application preparation stage, and we have established a process that actively responds to various customer demands. Going forward, KB Life will continue to introduce customer-centered products and services to establish itself as a trusted lifelong happiness partner for customers.”

Meanwhile, the introduction of this pre-assessment system is a representative example of realizing the slogan declared at KB Life’s management strategy meeting in the first half of this year: ‘Jump-Up, Value-Up, Speed-Up.’ By increasing the automatic assessment rate and providing customers with real-time opportunities to select insurance products, Jump-Up and Value-Up were achieved, and by shortening the assessment time, Speed-Up was realized.

This content was produced with the assistance of AI translation services.