LG Electronics Launches Commercial Display Advertising Solution for B2B Customers

Expansion of LG Business Cloud to Advertising
Operating Displays as Advertising Media for Revenue Generation

LG Electronics announced on the 20th that it is strengthening its B2B (business-to-business) operations by expanding its online integrated platform 'LG Business Cloud,' which consolidates solutions for operating and managing commercial displays, to include advertising areas.

LG Electronics is providing differentiated value to global B2B customers by promoting the integrated platform for commercial displays, 'LG Business Cloud.' The photo shows the display management solution specialized for hotels and hospitals, 'LG ProCentric Cloud,' applied to a hotel TV. Photo by LG Electronics

To this end, LG Electronics recently added the commercial display advertising solution 'LG DOOH Ads' to LG Business Cloud. This solution offers B2B customers not only display management but also opportunities to generate revenue through advertising. Operators of commercial displays can set conditions such as price, advertising area, and region in advance, and the system will match customized advertisements without the need to separately find advertisers. Customers can also broadcast advertisements they have directly secured. Additionally, if customers subscribe to a paid service, the AI camera-based system analyzes the gender, age, and behavior data of viewers to find the optimal advertisement and provides a report analyzing the expected effects.

Since establishing LG Business Cloud last year, LG Electronics has been expanding the market by supplying various solutions of the business cloud to diverse customers in North and Central America and Europe.

They supplied the hotel and hospital-specialized solution 'LG ProCentric Cloud' to 'Grand Velas,' which operates resorts across Mexico. This solution allows customers to provide tailored messages to guests in each room. For example, honeymooners are shown related discount products, and group tourists are informed of tour shuttle departure times. Spain's leading telecommunications company and a famous fast-food franchise in the United States also adopted the remote display management solution 'LG ConnectedCare.' This enables receiving email alerts when screen errors occur. When sending content to multiple displays simultaneously, display settings can be configured at once, improving management efficiency.

In addition, LG Business Cloud offers various commercial display operation and management solutions such as 'LG SuperSign Cloud,' a solution specialized in 'content management' that helps create and distribute content by providing customized templates, and 'LG ProCentric Stay' for short-term rental operators like Airbnb.

Leveraging these multiple solutions, LG Electronics plans to participate in the commercial display exhibition 'ISE 2025' held in Barcelona, Spain, on the 4th of next month, where it will conduct a session introducing the full lineup of LG Business Cloud.

Baek Gi-moon, Executive Vice President and Head of LG Electronics' ID Business Division, said, "By leading with 'LG Business Cloud,' which provides total solutions optimized for commercial displays such as remote management and customized content distribution, we will offer differentiated value to global B2B customers."

This content was produced with the assistance of AI translation services.