Samzzumzzum and Shinear Market Lunar New Year Support Campaign

Participation Includes a Bapsang Card with Encouragement Messages from Senior Writers

Javis & Villains, the operator of the tax assistance service 'Samzzumzzum,' announced on the 8th that it will conduct a Lunar New Year campaign together with 'Shin-yeo Market,' which advocates job creation for the elderly and communication between generations.

Shin-yeo Market is a social brand operated by Arip & Wealip, a social enterprise that helps the elderly become independent by providing quality jobs. It supports handwritten messages and drawings by 'seniors who want to work' and uses these works to produce and sell goods, delivering warm messages to the younger generation.

Samzzumzzum has prepared the 'Lunar New Year Table Set by Grandma' campaign featuring New Year's blessing messages from Shin-yeo Market artists. By participating in the event through the Samzzumzzum app, participants can receive a special New Year's cheer message called an 'online table card,' which contains handwritten notes and voices from the artists.

Participation in the campaign alone allows people to join in donations. Samzzumzzum plans to raise up to 10 million KRW in its own donation fund according to the number of participants and donate it to low-income vulnerable elderly people.

Among the participants, 500 people will be selected by lottery to receive limited edition goods from Shin-yeo Market. The production costs of the goods are borne by Samzzumzzum, while the design and packaging are directly handled by the seniors of Shin-yeo Market. The campaign is structured to contribute to additional job creation as well.

Choi Hyewon, a marketer at Javis & Villains, said, "Samzzumzzum, which has supported employment and independence for out-of-school youth and young people preparing for independence, has prepared a campaign with Shin-yeo Market to support seniors who want to work."

This content was produced with the assistance of AI translation services.