Dongmyung University - Vietnam Ho Chi Minh University of Technology, Franchise Program Launched

Logistics, Korean Language Education, Beauty Care Majors... Strengthening Global Branding Image

Busan Dongmyeong University is strengthening its position in the global education market by partnering with Vietnam's representative private university, Ho Chi Minh University of Technology (HUTECH), to establish a franchise program.

This program operates Dongmyeong University's curriculum directly at Vietnam's HUTECH, focusing on nurturing global talents by introducing the Korean-style education system locally in Vietnam.

It is a full-scale operation of a franchise education program centered on majors such as International Trade and Logistics, Global Korean Studies, and Beauty Care.

Dongmyung University is signing an agreement to establish a franchise program in partnership with Ho Chi Minh University of Technology (HUTECH), a private university in Vietnam. Photo by Dongmyung University

This collaboration is expected to target the Vietnamese study abroad market based on Dongmyeong University's differentiated educational content and open new possibilities for educational and industrial cooperation between Korea and Vietnam.

In particular, the Beauty Care major is the first program to be offered at a four-year university in Vietnam and is based on Dongmyeong University's K-Beauty educational content. In the Vietnamese market, where interest in K-Beauty is increasing, this major will not only teach students the latest beauty trends and practical skills but also produce talents capable of generating tangible results through cooperation with local industries. This is one of Dongmyeong University's strategies to actively target the Vietnamese market by leveraging K-Beauty.

Building on this collaboration, Dongmyeong University plans to expand its role as a global education hub not only in Vietnam but throughout Southeast Asia. Especially through the franchise program, Vietnamese students will be able to experience advanced Korean-style education locally, which is expected to strengthen economic and cultural exchanges between the two countries.

Jeon Ho-hwan, President of Dongmyeong University, said, “This franchise program is a strategic decision to secure differentiated competitiveness in the Vietnamese study abroad market,” adding, “By operating majors that reflect global education trends, we will present a new model of educational cooperation between Korea and Vietnam.”

Dongmyeong University is creating a new wave in university education through Chedeokji (體德智) education based on Do-ing education, whose core values are challenge, practice, and experience. It established BIC (Busan International College), an English-only college specialized for international students, transforming into a global campus with 1,300 international students. Recently, it proved itself as an educational institution meeting global standards by being the only domestic university to receive a 5 Stars certification through the QS Star evaluation conducted by the UK-based global university ranking organization QS (Quacquarelli Symonds).

President Jeon Ho-hwan is giving a Do-ing Education Innovation special lecture at Dongmyung University. Photo by Dongmyung University

This content was produced with the assistance of AI translation services.