Myeongnyun Jinsa Galbi Opens 2nd Branch in Dalian, China

Myungryeondang Co., Ltd.'s representative charcoal-grilled pork ribs brand, Myungryun Jinsagalbi, announced on the 16th that it has successfully opened its second store in China, located in Dalian. Following the opening of the Shanghai Intinglu branch in July, the launch of the Dalian Losfu branch is regarded as a foothold for full-scale entry into the Chinese market.

Myungryun Jinsagalbi Dalian Losfu branch is strategically located near the Roosevelt Shopping Mall commercial area, a popular hotspot in Dalian, and close to a subway transfer station. The spacious store, covering a total area of 173 pyeong (approximately 572 square meters), is designed as an optimal space that can accommodate up to 200 customers simultaneously, catering to large groups as well as small families.

In particular, the surrounding area is densely populated with universities such as the University of Transportation and the College of Education, residential neighborhoods, and middle and high schools, making it an ideal commercial district attracting a wide range of customers from young people to family units.

Distinctive quality control also draws attention. Fresh meat selected under strict standards is processed directly, and especially, the meat undergoes a 72-hour dry-aging process that maximizes tenderness and flavor. The strategy aims to captivate local Chinese tastes while maintaining the deep flavors of authentic Korean cuisine.

Currently, Myungryun Jinsagalbi is accelerating its leap as a global dining brand by entering Southeast Asian markets such as Thailand, the Philippines, Laos, and Malaysia, and even signing a master franchise agreement in Canada. It has shown an aggressive expansion intent toward the Chinese market and announced plans for continuous entry into major cities.

A representative of Myungryun Jinsagalbi stated, “Starting with the openings of the Shanghai Intinglu branch and the Dalian Losfu branch, we aim to spread K-BBQ culture throughout China,” adding, “We will continue to do our best to become a brand that leads in promoting the excellence of Korean cuisine in the global market.”

This content was produced with the assistance of AI translation services.