[Click eStock] "SOOP, Global User Expansion Trend"

On the 2nd, Samsung Securities evaluated that SOOP (Sup; formerly AfreecaTV) is rapidly increasing its global user base and average revenue per user (ARPU).

SOOP officially launches global live streaming platform... Full-scale entry into the global market

Odonghwan, a researcher at Samsung Securities, stated, "With content innovation taking place, users' star balloon revenue is steadily increasing," and analyzed, "The continuous rise in ARPU among existing users is driving a high growth trend in sales and profits."

Researcher Oh predicted, "As AfreecaTV is rebranded to ‘SOOP’, new users are being attracted, and with the launch of global services centered on e-sports content, overall user traffic will grow."

He added, "As the global user base expands, the undervaluation phase of the stock price will be resolved," and set the target stock price at 160,000 KRW, which is 45% higher than the current price.

This content was produced with the assistance of AI translation services.