Rediscovering K-Heritage Unfolding at DDP... Gansong Media Art Exhibition

Gansong Media Art Exhibition 'When the Clouds Clear, the Moon Shines'
Comprising 8 Exhibition Rooms and Experience Zones, Totaling 411 Pyeong
Praised as Seoul's New 'Hot Place'

At the heart of Seoul, the moment visitors step into Dongdaemun Design Plaza (DDP), they are invited not merely to view an exhibition but to embark on a journey transcending time and space.

The Kansong Art Museum's first media art exhibition, "As the Clouds Clear, the Moon Shines; As the Wind Blows, the Stars Sparkle," held at Dongdaemun Design Plaza (DDP) in Seoul, is gaining attention as a new landmark amid high interest from domestic and international visitors.
[Photo by Kansong Art & Culture Foundation]

The exhibition by the Kansong Art Museum titled "As the Clouds Clear, the Moon Shines and the Wind Blows, the Stars Sparkle" reinterprets the essence of traditional Korean art through modern media art, emerging as a new cultural landmark in Seoul.

Passing through the entrance of the exhibition hall, a space where tradition and modernity coexist unfolds. Shin Yun-bok’s Portrait of a Beauty is vividly brought to life on screens as if moving, and the calligraphy of Chusa Kim Jeong-hui is transformed into digital three-dimensional visuals, allowing visitors to vividly feel the spirit of the brushstrokes.

A foreign visitor remarked, “Each exhibition space seems to guide you into Korea’s past and tells a story.” Especially for audiences unfamiliar with the Korean language, the visually and auditorily rich content makes it easy to immerse themselves in the exhibition.

American hip-hop musician Megan Thee Stallion visiting the exhibition "When the Clouds Clear, the Moon Shines, and the Wind Blows, the Stars Shine."

Famous personalities who have visited this place also unanimously expressed deep impressions of the exhibition. American hip-hop musician Megan Thee Stallion posted photos of her visit on her SNS, praising it as “a new discovery of Korean traditional art.”

Additionally, former Hungarian President J?nos ?der expressed admiration, calling it “an original exhibition that unravels Korea’s history and art through cutting-edge technology.” Influencers from around the world who visited the exhibition actively promote it using hashtags like #K-heritage, spreading the charm of Korean culture globally.

The sensory-stimulating experiential exhibition is not just for visual enjoyment. In a piece based on the Hunminjeongeum Haerye, visitors can digitally try writing traditional calligraphy themselves, and works engaging the sense of smell and touch offer visitors unique experiences. Mexico’s national broadcaster described it as “a new form of exhibition harmonizing modernity and tradition,” recommending it highly to foreign tourists visiting Seoul.

The Korea Tourism Organization and the Seoul Tourism Foundation are focusing on the exhibition "As the Clouds Clear, the Moon Shines; As the Wind Blows, the Stars Sparkle" as a key content to attract foreign tourists and are actively supporting its promotion. The photo shows the Hunminjeongeum Haerye. Photo by Gansong Art and Culture Foundation.

The Korea Tourism Organization and Seoul Tourism Foundation are focusing on the “As the Clouds Clear, the Moon Shines and the Wind Blows, the Stars Sparkle” exhibition as a key content to attract foreign tourists and are actively supporting its promotion. The exhibition features 99 nationally treasured and designated cultural assets familiar to Koreans, including the Hunminjeongeum Haerye, Shin Yun-bok’s Portrait of a Beauty, Hyewon Jeonsincheop, and calligraphy by Chusa Kim Jeong-hui, stimulating not only sight and hearing but also smell and touch, enhancing immersion and making it an attractive content for foreign visitors to Seoul.

Based on the experience accumulated through this exhibition, the Kansong Art Museum plans to expand exhibitions to regional areas and overseas. A Kansong Art Museum official stated, “We will strive to ensure that Korean traditional culture reborn through digital media reaches more people.”

This exhibition, which allows experiencing Korean traditional art in a modern and creative way, is gaining new attention as a living space that goes beyond simple tourism content to showcase the depth and potential of Korean culture.

This content was produced with the assistance of AI translation services.