Shilla免, First Global Airport to Host 'Guerlain' Top-Tier Store

Guerlain's Top-Tier Store 'Ultimate Boutique'
First Introduced at Incheon, the World's First Airport Location

Shilla Duty Free announced on the 19th that it will introduce Guerlain's top-tier store, the 'Ultimate Boutique,' at the airport, becoming the first global duty-free shop to do so.

Shilla Duty Free has opened the Guerlain Ultimate Boutique at Incheon International Airport Terminal 2. Guerlain is LVMH's flagship luxury cosmetics brand that led the popularization of perfume. Through this boutique, Shilla Duty Free presents hair care lines and high-end perfume collections.

The interior of the Guerlain Ultimate Boutique uses materials such as wood and ceramic to create both comfort and elegance. The gold touches and golden lighting used throughout the store harmonize to produce a sophisticated and relaxing atmosphere.

At the store, customers can exclusively find the ‘Abeille Royale Hair Care’ line, completed with Guerlain’s exclusive honey blend, and the ‘L'Art & La Matiere’ perfume collection, regarded as masterpieces of Guerlain perfumes, available only in duty-free.

Additionally, skin and scalp consultation services are provided using skin diagnostic devices. Along with this, the ‘Perfume de Art’ service allows customers to engrave initials or short messages on products or create a unique L'Art & La Matiere perfume by selecting plates, codes, and threads according to their preferences.

To commemorate the store opening, customers who make purchases will receive a special Christmas wreath for the year-end holiday and Christmas season, featuring Guerlain’s symbolic bee.

The Guerlain Ultimate Boutique can be found at Gate 252, East side of Terminal 2, Incheon International Airport.

This content was produced with the assistance of AI translation services.