Nowon-gu Partners with Kakao to Digitally Transform Local Commercial Districts through the 'Dangol Street Project'

Establishing a Representative Channel for Commercial Area Revitalization and Providing 1:1 Customized Kakao Service Training for Small Business Owners
Supporting Digital Transformation of Small Businesses, Expecting Revitalization of Gyeongchun Line Gongneung Forest Road Commercial Area
Nowon-gu, Win-Win Growth Committee, Kakao, Kakao Impact Foundation, and Gyeongchun Line Forest Road Merchants Association Signed Agreement on October 30

Nowon-gu, Seoul (District Mayor Oh Seung-rok) announced the launch of the ‘Dangol Street Project’ to support the digital transformation of local commercial districts.

The Dangol Street Project is an integrated win-win initiative by Kakao Corporation that supports the digital transformation of local commercial districts, helping small business owners communicate smoothly with customers. A total of three locations, including Nowon, were selected in Seoul.

The district office, in collaboration with Kakao, Kakao Impact Foundation, the Win-Win Growth Committee, and the Gyeongchun Line Forest Path Merchants’ Association, will support small business owners in the ‘Gyeongchun Line Gongneung Forest Path Local Brand Commercial District’ to effectively utilize digital platforms through the Dangol Street Project.

The main features include ▲support for opening personalized KakaoTalk channels ▲subsidies for sending channel messages per store ▲introduction of KakaoTalk reservation services ▲store management using KakaoMap ▲integration with Talk Store, providing small business owners with effective online tools to communicate smoothly with customers and offer customized services.

In particular, considering the nature of small businesses that find it difficult to leave their premises, Kakao supporters will visit stores directly to provide one-on-one digital transformation training to merchants for six weeks until the first week of December.

Additionally, a representative KakaoTalk channel for the commercial district will be established to closely connect customers and the commercial area through notifications and promotions of various commercial district events, with subsidies of up to 300,000 KRW per store for sending channel messages.

Offline events, including friend addition campaigns for the commercial district channel, are also planned.

The agreement ceremony to support the digital transformation of small business owners was held at Nowon-gu Office on the afternoon of October 30, attended by the district mayor, the Win-Win Growth Committee, Kakao Corporation, and the Gyeongchun Line Forest Path Merchants’ Association. The district expects this agreement to help strengthen the competitiveness of local small business owners and revitalize the commercial district.

Meanwhile, since being selected for the 2023 Seoul Local Brand Commercial District Development Project, the district has been promoting various initiatives to revitalize the Gyeongchun Line Gongneung Forest Path commercial district, including ▲Gyeongchun Line Gongneung Forest Path Coffee Festival ▲operation of the Gyeongchun Line Gongneung Forest Path Welcome Center ▲issuance of commercial district-exclusive gift certificates ▲small business owner training.

Oh Seung-rok, Mayor of Nowon-gu, stated, “Through this Dangol Street Project, Kakao’s technological capabilities and human resources will meet the unique brands of small business owners to create powerful synergy,” adding, “We will continue to implement various support projects to strengthen the self-sustainability of small business owners.”

This content was produced with the assistance of AI translation services.