Dong-A University Department of Management Information Systems Wins Excellence Award at National College Student ICT Intellectual Property Idea Competition

"Maximizing Shopping Convenience at Traditional Markets"

Dong-A University (President Lee Hae-woo) announced on the 24th that students from the Department of Management Information Systems received the Excellence Award at the ‘2024 Korea Information Systems Society National University (Graduate) Student ICT Intellectual Property Idea Competition.’

Hosted by the Korea Information Systems Society and organized by the Kyungpook National University Intellectual Property Professional Training Project Group, this competition is a nationwide event for university and graduate students currently enrolled or on leave in Korea. The competition, themed ‘Entrepreneurship for All: Intellectual Property and ICT-related Startup Ideas for University (Graduate) Students,’ was held on the 19th at Gyeongnam National University.

The Dong-A University Department of Management Information Systems team ‘Ieumsae (Kim Hee-yoon, Jo Eun-su, Chu Ye-ji, Nam Kwang-min, Jo Ki-jun, supervised by Professor Choi Han-byeol)’ prepared for this competition through the research credit system.

Their award-winning project, ‘Ieumsae: A New Link Between Traditional Markets and Customers,’ is a platform idea that maximizes consumer shopping convenience in traditional markets.

This chatbot-style platform aims to recommend traditional market shopping routes tailored to consumers’ preferences and needs, linking O2O (Online to Offline) services to innovatively improve user experience.

The entry was evaluated as expected to contribute to revitalizing the local economy by promoting the digital transformation and competitiveness enhancement of traditional markets.

Team leader Kim Hee-yoon said, “We participated in this competition to promote the digital transformation of traditional markets through a new O2O platform connecting traditional markets and modern consumers, helping small business owners grow together. I am deeply grateful for the passionate collaboration with my team members, the valuable guidance, and warm encouragement from our professor.”

Students from the Department of Management Information Systems at Dong-A University who won the Excellence Award at the "2024 Korea Information Systems Society National University (Graduate) Student ICT Field Intellectual Property Idea Competition."

This content was produced with the assistance of AI translation services.