Lexus ES 300h and Toyota RAV4 Selected as Import Cars of the Year by Consumer Insight

Toyota Motor Korea announced on the 23rd that the hybrid sedan Lexus ES 300h was selected as the Import Car Sedan of the Year, and the Toyota RAV4 was chosen as the Import Car Sports Utility Vehicle (SUV) of the Year in the 2024 Automobile Planning Survey Consumer Experience Evaluation conducted by the automotive research specialist Consumer Insight.

The annual automobile planning survey conducted by Consumer Insight since 2001 targets consumers who have purchased new cars within the past year. It is characterized by reflecting customers' direct evaluations based on their usage experience after purchasing the vehicle.

In this survey, the Lexus ES 300h and Toyota RAV4 each ranked first in the import car sedan and SUV categories by recording high scores in three areas: product satisfaction (TGR), value for money (VFM), and initial quality (TGW-i). The Lexus ES 300h was selected as the Car of the Year for four consecutive years including last year in the integrated domestic and import category, and this year it won the Import Sedan Car of the Year.

Toyota Motor Korea also showed remarkable results in the 'Sales Service Satisfaction (SSI)' category of this survey. Toyota ranked first, followed by Lexus in second place, maintaining the top position for both brands for 10 years.

Kang Daehwan, Vice President of Lexus Korea, said, "Winning the Car of the Year award is meaningful because it is the result of customers directly using and choosing the vehicles," adding, "We will continue to listen to our customers' voices and do our best to provide high-quality automobiles."

This content was produced with the assistance of AI translation services.