BPA Unveils New Social Contribution Brand ‘PORTner’
Busan Port Authority (BPA) unveiled its newly established social contribution brand, ‘PORTner,’ on the 22nd.
BPA stated that it created the social contribution brand to promote the institution’s social contribution activities more systematically and directionally.
Busan Port Authority has been conducting various social contribution projects for coexistence with the local community, such as the sharing refrigerator project ‘BPA Hope Pantry’ and the ‘Visiting Social Contribution Project Near the Port.’ The establishment of this brand is part of efforts to enhance the efficiency and unity of social contribution activities and strengthen cooperation with the local community.
In August, BPA held an internal contest and conducted two rounds of internal and external evaluations to select a brand name that aligns with three social contribution strategic directions: ‘solving local issues,’ ‘revitalizing the local economy,’ and ‘enhancing regional vitality.’ The final selection was ‘PORTner,’ a compound word of PORT (port) and Partner.
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Kang Jun-seok, President of BPA, said, “With the unveiling of the social contribution brand, we will carry out more systematic social contribution activities and leap forward as a leading public institution working together with the local community.”
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