SK Enmove Unveils New Global Advertisement for ZIC

SK Enmove announced on the 15th that it has launched a new commercial for its premium engine oil ZIC, which expresses the 'Urban Protect Technology' in key global target markets including South Korea, the Philippines, and the United Arab Emirates (UAE).

Urban Protect Technology refers to ZIC's technological capability to efficiently protect engines in urban driving environments characterized by wide temperature fluctuations between low and high temperatures, as well as frequent sudden stops and rapid accelerations. The newly released commercial video captures cars driving stably in various driving conditions, reflecting ZIC's new identity.

The commercial video has been airing since the 3rd of this month on outdoor media, radio, and YouTube channels in the Philippines and UAE, and will expand to Pakistan starting from the 15th. In South Korea, it has been broadcast through theater advertisements and online channels since the 13th of last month.

To broaden its global customer reach, SK Enmove also held ZIC Brand Day invitation events from July to October in 10 countries including the Philippines, UAE, Thailand, and China. Through these events, the company promoted ZIC's new identity and introduced the newly revamped product lineup, strengthening communication with customers.

Meanwhile, in September of last year, SK Enmove revealed ZIC's future vision to enhance not only fuel efficiency but also power efficiency, and stated that it will continue to strengthen the competitiveness of ZIC for internal combustion engines, focusing on strategic markets in Southeast and Southwest Asia and the Middle East.

This content was produced with the assistance of AI translation services.