Wine&More, Korea's First 'Curated' Alcohol Shopping App Launched... "Membership Introduced"
Operation of Wine&More App Begins on October 1
Providing Theme-Based Curation Tailored to Preferences
Introduction of Wine&More's First Membership Feature
Shinsegae L&B's lifestyle brand Wine & More announced on the 30th that it will launch the country's first curated liquor shopping application with a membership feature on the 1st of next month.
Through the launch of the new app, Wine & More will provide curation services tailored to the diverse tastes of domestic wine enthusiasts. Various themes that pique customers' interest, such as "Business Class Wines of Famous Airlines" and "France Loire vs. New Zealand Sauvignon Blanc," will be selected, and related products will be carefully curated and presented to customers.
A membership feature will also be newly added. The membership has a total of three tiers: Silver, Gold, and Black, each offering customized benefits such as delivery services and discount coupons. Additionally, the new app simplifies the sign-up process and introduces a convenient payment function to improve customer accessibility and provide a convenient shopping environment. Furthermore, Shinsegae L&B, as the number one wine importer in Korea, is planning various consumer-targeted events based on its accumulated know-how, and a community feature is scheduled to be launched in November.
To commemorate the app launch, customer events will also be held. For four days starting from the 1st, a "Lucky Draw Event" will offer limited quantities of products such as Champagne Salon, Macallan Classic Cut 2024 Release, and Ch?teau Talbot at discounted prices. Additionally, during the same period, a "100 Won Deal Event" will be held, allowing members to use it for purchases over 10,000 won upon signing up. Eligible items include cooling whiskey stone sets, whiskey hip flasks, cheese knives, and stemless wine glasses.
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A Wine & More representative said, "We have launched the curated Wine & More app and membership service to provide a differentiated wine experience and enable more customers to enjoy wine culture." They added, "Going forward, Wine & More will continue to listen to customers' voices and improve services continuously, as well as discover and introduce various new products and content tailored to customer preferences."
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