DreamInsight Expands AI-Powered Ad Production... "Maximizing Efficiency by Combining with DMAX Solution"
Digital creative integrated marketing group DreamInsight announced on the 23rd that it is actively adopting generative artificial intelligence (AI) in advertising production. By utilizing AI technology based on big data from advertising planning to production, execution, and evaluation, it is enhancing work efficiency and advertiser satisfaction.
The area where efficiency has been maximized the most through the introduction of generative AI is advertising production, which is actively used in the process of creating images, videos, and more. Through AI, it has become possible to shorten production time, reduce costs, and propose customized advertisements for clients by extracting more diverse and precise samples.
Before fully utilizing generative AI, DreamInsight developed its own 'DMAX' solution based on abundant data and incorporating deep learning technology. DMAX is a creative ad tech (critech) solution that optimizes advertising performance through an automatic cycle of prediction, recognition, judgment, action, and learning.
DMAX is widely used across all advertising tasks, including market analysis, content planning and production, and performance analysis. Through DMAX, DreamInsight reduced the time required from advertising planning to performance analysis to about one-third, while also improving advertiser satisfaction.
A DreamInsight representative said, "The introduction of generative AI has greatly improved productivity in the advertising production stage," adding, "In particular, the DMAX solution, which combines big data and AI, contributes to enhancing advertiser satisfaction and plays a significant role in customer retention."
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Meanwhile, DreamInsight is the official advertising agency for major big media platforms such as Naver and Kakao. Through friendly relationships with key digital advertising media and optimal advertising execution based on advertiser demands and data, it continues to achieve industry-leading growth in scale.
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