Lee Jaewon, CEO of Fubon Hyundai Life, Confirmed for Fourth Term

Imchuwi "The Right Person to Lead Qualitative and Quantitative Growth of the Business"

Lee Jae-won, CEO of Fubon Hyundai Life Insurance, has succeeded in securing a fourth term.

According to the insurance industry on the 19th, Fubon Hyundai Life Insurance held a shareholders' meeting and a board meeting on the 13th, confirming the reappointment of CEO Lee Jae-won. Last month on the 21st, the company’s Executive Candidate Recommendation Committee recommended the reappointment of CEO Lee. The committee stated, "Since 2022, despite the rapidly changing business environment, CEO Lee has stably introduced the new International Financial Reporting Standards (IFRS17) and the new Solvency Regime (K-ICS), and reorganized the business structure to focus on the core insurance business," adding, "He is the right person to lead both qualitative and quantitative growth going forward."

Jaewon Lee, CEO of Fubon Hyundai Life Insurance.

CEO Lee was appointed as CEO of Fubon Hyundai Life Insurance in January 2017 and turned the company’s deficit, which had continued since 2012, into a surplus in 2018. Since then, he has been recognized for playing a leading role in maintaining a profit trend and achieving stable management performance. After diversifying sales channels and improving the company’s structure, the company has shown stable growth. This was possible by moving away from the traditional retirement pension-centered sales to diversify insurance sales channels and securing competitiveness in insurance products.

CEO Lee relaunched bancassurance (insurance sold through banks) sales and corporate insurance agency (GA) sales in 2019 and 2021, respectively, after having suspended them since 2016. He also worked to strengthen telemarketing (TM) sales competitiveness. To enhance insurance product competitiveness, the product lineup was organized into ‘ZERO’ and ‘MAX’ according to customers’ life plans and preferences. Representative products include ‘ZERO Cancer Insurance for Me’ and ‘MAX Whole Life Insurance One Pick.’ Recently, the ‘Health Insurance My Pick’ was launched. Internally and externally, the brand competitiveness was also strengthened through consumer-centered management, talent development for organizational culture change, ESG (Environmental, Social, and Governance) management, and brand marketing.

CEO Lee’s term will last until September 2027.

This content was produced with the assistance of AI translation services.