FSN "Boosters, 'Collagen Drink' Wins at SIAL Paris 2024"

FSN's subsidiary Boosters announced on the 5th that 'Plant Collagen Booster Zero,' co-developed and launched with partner company Roga, won the Innovation Award in the beverage category at SIAL Paris 2024 (France International Food Exhibition). With this, Plant Collagen became the first domestic beverage to receive the Innovation Award. Following the ingredient category at the previous event, SIAL Paris 2022, it has won the Innovation Award for two consecutive times.

SIAL Paris 2024 is the world's largest international food exhibition held in Paris, France, from the 19th to the 23rd of next month. Celebrating its 60th anniversary this year, it is expected to be held on the largest scale ever, with over 7,500 companies from 130 countries worldwide participating.

Prior to the event, food industry experts conducted a thorough review and selected innovative products worthy of global attention in a total of 16 categories. Plant Collagen Booster Zero, jointly launched by Boosters and Roga, was selected as a SIAL Innovation Paris 2024 Selection product. Currently, the product is also nominated for the overall category Grand Prix and is awaiting the final evaluation.

The selection of Plant Collagen Booster Zero for the SIAL Paris 2024 Innovation Award is attracting significant attention in the food industry as it marks the first time a Korean product has won the award consecutively. SIAL Paris is known as one of the most prestigious international food exhibitions worldwide. Being selected as an award-winning product at the event is also known to be extremely challenging. Plant Collagen won the Innovation Award in the ingredient category in 2022 and this year won the Innovation Award in the product category. If it wins the Grand Prix as well, it will be the only domestic brand to achieve two consecutive double crowns.

Plant Collagen Booster Zero is the first domestic RTD (Ready To Drink) beverage containing plant-based collagen. It is a product that implements 1,000 mg of plant-based collagen, which won the SIAL Paris ingredient category Innovation Award and Grand Prix, in an easy-to-drink beverage form. Despite being a collagen drink, it boasts excellent taste and smoothness like a regular beverage. It also considers health with 5-ZERO (0 calories, 0 sugar, no synthetic sweeteners, no colorants, no preservatives).

In addition to plant-based collagen, all ingredients such as plant-based probiotics and dietary fiber are plant-derived. It has also obtained the V-LABEL global vegan certification, the most credible vegan certification worldwide. It addresses the chronic issues associated with animal-based collagen. Containing the plant's unique phytochemical antioxidant components, it is supported by many domestic and international consumers who value the Healthy Pleasure trend and sustainable inner beauty.

Seo Jeonggyo, CEO of Boosters, said, "Following the Grand Prix award in the ingredient category at SIAL Paris, one of the world's largest food exhibitions, 'Plant Collagen Booster Zero,' jointly developed and launched by both companies, has once again proven its functional excellence by winning the Innovation Award in the beverage category." He added, "Currently, Plant Collagen Booster Zero is sold nationwide through convenience stores including GS25 and Emart24, as well as online malls such as Coupang, and we will grow it into a global brand through various marketing strategies."

This content was produced with the assistance of AI translation services.