Uri Asset Management Rebrands ‘WON’ ETF… Launches First Product ‘WON Miguk Billionaire’

Woori Asset Management announced that it has changed the brand name of its exchange-traded fund (ETF) from ‘WOORI’ to ‘WON’ and listed the first product commemorating this change, the ‘WON US Billionaire (hereinafter Billionaire)’ ETF, on the 3rd.

This rebranding was carried out to strengthen Woori Asset Management’s identity in the existing ETF market and to present differentiated strategies in line with global investment trends. In particular, the digital brand of Woori Financial Group, ‘WON’, will be integrated as the ETF brand to maximize synergy at the group level.

Woori Asset Management changed its brand to provide better investment solutions and lead market trends by launching products that reflect investors’ needs in the rapidly evolving ETF market. Instead of engaging in excessive fee competition, the company aims to prioritize improving customers’ portfolio returns and plans to develop ETFs focusing on products with high long-term growth potential.

Along with the ‘WON’ ETF brand change, an ETF that tracks the investment strategies of US billionaires was also introduced. The newly listed ‘WON US Billionaire’ ETF, as the name suggests, tracks the portfolios of US billionaires and aims for long-term excess returns compared to the market.

It uses the ‘Bloomberg US Billionaires Investment Select Price Return Index’ calculated by Bloomberg as its underlying index. The portfolio is constructed by analyzing the investment patterns of the super-rich. Through this, investors can easily invest in high-quality assets held by the top US billionaires.

The Billionaire ETF enhances stability by diversifying investments across industries that show mid- to long-term growth, without being excessively concentrated in any specific sector. Unlike the Nasdaq, where the tech sector accounts for more than 50%, this ETF allocates about 30% to tech, reducing concentration in a single sector. It also forms a balanced portfolio by allocating a certain proportion to the financial industry, which is included in the S&P 500 but excluded from the Nasdaq.

Choi Hong-seok, Head of ETF and Index Management at Woori Asset Management, said, “Through the new ‘WON’ brand, we plan to offer products suitable for long-term investment to investors,” adding, “The Billionaire ETF is the first product marking the start of the rebranding, designed to allow investors to engage with the investment philosophy of billionaires and pursue long-term excess returns compared to the market.”

This content was produced with the assistance of AI translation services.