Juun.J Accelerates Global Business... Opens Standalone Store in Shanghai

Popup Opening at Milan Department Store... Targeting the European Market

Juun.J, a brand under Samsung C&T Fashion Division, announced on the 3rd that it is accelerating its global business by consecutively opening overseas stores, starting with China.

Exterior view of China's first standalone REEL store in Shanghai. [Photo by Samsung C&T Fashion]

On the 23rd of last month, Juun.J opened a popup store larger than 20 pyeong at SKP Beijing and Chengdu, China’s top luxury department stores. Additionally, it established a standalone store of 97.4㎡ (approximately 30 pyeong) on the 2nd floor of REEL Shanghai, a department store focused on luxury designer brands.

To celebrate the opening of its first standalone store in China at REEL Shanghai, Juun.J also introduced exclusive products. These include T-shirts embroidered with the lettering ‘SHANGHAI’ and reversible MA-1 jumpers. The store is a complex retail space featuring this year’s fall/winter collection items, as well as men’s, women’s, and accessory lines.

Juun.J is also targeting the European market. On the 17th of this month, it plans to open a popup store on the 4th floor of Rinascente Department Store in Milan, Italy. Rinascente is a leading department store located in the heart of Milan and Rome, Europe’s representative fashion cities. Earlier this year, Juun.J also operated a popup store at Harrods Department Store in the UK.

Jung Wook-jun, Juun.J’s Creative Director (Vice President), stated, “Building on our success in China, which holds significant influence in the global fashion market, we will expand our business to Europe and North America, establishing ourselves as a house brand.”

This content was produced with the assistance of AI translation services.