"Solving Current Issues with Big Data"… 'Korea Tourism Data Lab Utilization Case Competition' Held

Discovering Innovative Solutions to Current Issues Based on Tourism Data

The Ministry of Culture, Sports and Tourism and the Korea Tourism Organization announced on the 27th that they will hold the ‘Korea Tourism Data Lab Utilization Case Competition.’

'Korea Tourism Data Lab Utilization Case Competition' Held
Photo by Korea Tourism Organization

This competition was planned to discover cases that innovatively solved tourism issues based on tourism data and to widely promote the importance and utilization value of tourism data.

The competition themes are cases that solved problems by integrating Korea Tourism Data Lab data with data from other institutions, divided into two categories: the ‘Growth King’ category, which creates results through new product and service development and marketing efficiency, and the ‘Solution King’ category, which solves tourism problems such as improving tourist experience and convenience and strengthening public safety.

The total prize money for the competition is 20 million KRW, with the grand prize winner receiving the Minister of Culture, Sports and Tourism Award and 5 million KRW. Two Excellence Awards (2 million KRW each), six Merit Awards (1 million KRW each), and ten Encouragement Awards (500,000 KRW each) will be awarded the Korea Tourism Organization President’s Award. The final selection results are scheduled to be announced in late October.

Anyone using the Korea Tourism Data Lab, whether individuals, groups, or institutions, can participate by applying on the official website by October 4th.

Kim Seong-eun, head of the Tourism Data Office at the Korea Tourism Organization, said, "This competition will be an opportunity to promote data-driven innovation across the tourism industry," and added, "We hope for active interest and participation from stakeholders in the tourism industry, local governments, and research institutions."

The Korea Tourism Data Lab supports stakeholders in the tourism industry, including public institutions, local governments, industry, and academia, to establish scientific tourism policies and conduct tourism projects based on data. In July, it was introduced as an excellent case in the ‘2024 OECD Tourism Trends Policy Report.’

This content was produced with the assistance of AI translation services.