'Patient-Centered Marketing Strategies'... Buleugyeong Dental Staff Association Seminar

"Communication and Collaboration, Building the K-Dental Healthcare Administration System"

The Busan-Ulsan-Gyeongnam Dental Practitioners Association recently held a seminar on the topic of "Successful Dental Clinic Opening and Consumer-Centered Marketing Strategies" at the conference room of 365 Dream Dental Hospital in Suyeong-gu, Busan.

The seminar, held on the 24th, was attended by more than 20 dental hospital and clinic professionals and marketing experts, including Lee Hoon, CEO of H Consulting Co., Ltd., Ryu Mikyung, director of Newton Dental Hospital, and Jung Sunwoong, executive director of Rembrandt Dental Hospital. The attendees shared information and discussed marketing and survival strategies for the dental field in preparation for the era of super-aging.

At the seminar, Choi Euyeong, CEO of Wants, and Gong Minsu, chief of Mandeok Yonsei BN Dental Clinic, gave special lectures as presenters.

CEO Choi presented on "Understanding and Performance Analysis of Dental Hospital and Clinic Marketing," introducing detailed strategies such as differentiated hospital marketing approaches to reach customers, as well as positioning and targeting using SNS.

In particular, CEO Choi emphasized the importance of understanding and analyzing customers' Wants rather than Needs for efficient hospital marketing strategies. He explained the necessity of selecting advertising media and creating content centered on consumers, and introduced specific techniques.

He also stressed that each hospital should establish customer-centered marketing strategies based on its inherent value and enhance differentiation and efficiency through thorough performance analysis.

Chief Gong Minsu gave a lecture on "Checklist Before Opening a Dental Clinic," introducing various aspects to consider for opening a clinic in the fiercely competitive market of Busan, where there are over 1,400 dental hospitals and clinics.

He emphasized the importance of detailed business planning, including administrative and legal procedures for opening a dental hospital or clinic, as well as site selection and market analysis, and provided a variety of information for successful clinic openings.

The participants agreed that, in order to create a dental hospital and clinic culture that is familiar and trusted by customers, it is necessary to provide fair and credible information as well as consumer-centered administrative services. They pledged to continue communication and sharing going forward.

Jung Sunwoong, executive director of Rembrandt Dental Hospital, said, "Korea's dental technology is creating a global K-Dental based on digital dentistry," and added, "I am grateful for the valuable advice from experts who are building advanced, customer-centered medical administrative systems at the forefront of dental hospitals and clinics, and I hope the culture of growing together will continue to spread."

This content was produced with the assistance of AI translation services.