Air Busan and BEXCO Join Hands for Busan Tourism Development

Strengthening Cooperation in Offering Discount Benefits and Utilizing Promotional Channels

Air Busan (CEO Doo Sungkuk) is taking the lead in strengthening the competitiveness of Busan's tourism and MICE (Meetings, Incentives, Conferences, and Exhibitions) industries.

On the 26th, Air Busan signed a business agreement with BEXCO at the BEXCO office building to enhance the competitiveness of Busan's tourism and MICE industries.

The signing ceremony was attended by Air Busan CEO Doo Sungkuk, BEXCO CEO Son Sudeuk, and other officials from both companies.

Through this agreement, Air Busan will offer special discounted airfares to BEXCO's domestic and international clients and apply a premium corporate benefits program for BEXCO employees. BEXCO, in turn, will provide discounted admission fees for Air Busan employees to major BEXCO events such as the "Mobility Show" and "G-STAR." Both companies also agreed to actively cooperate in promotional support by utilizing their respective promotional channels, including social media.

Air Busan CEO Doo Sungkuk stated, "We are pleased to collaborate with BEXCO, which has established world-class exhibition and convention infrastructure and hosts various international and domestic events and conferences. As two leading organizations representing the region, we will work together to enhance Busan's position and competitiveness as a global MICE city."

BEXCO CEO Son Sudeuk said, "With various events scheduled for the fourth quarter, we look forward to providing a wide range of benefits to global visitors coming to BEXCO in partnership with Air Busan. We also hope our collaboration will improve accessibility to international events held at BEXCO and drive the development of the local MICE industry."

Air Busan CEO Doosung Kook (left) and Bexco CEO Sudeuk Son are signing a business agreement and taking a commemorative photo.

This content was produced with the assistance of AI translation services.