Ourhome Launches 'Green Lounge,' Exclusive Food and Beverage Brand for Golf Courses
Selected as This Year's Golf Course Dining Theme: 'Thailand Bangkok?Pattaya Golf Trip'
Ourhome announced on the 27th that it will launch a premium food and beverage service brand exclusively for golf courses called 'Green Lounge.'
Ourhome Green Lounge has set 'Refresh Gourmet' as its brand concept. The aim is to provide premium food and beverage services and gourmet experiences so that golfers can enjoy a differentiated rounding experience filled with the joy of friendship and interaction. Ourhome plans to accelerate its entry into the golf course food and beverage market with this brand.
Along with the brand launch, a fall season menu will also be introduced. This year, Ourhome selected 'Golf Trip' as the dining concept for golf courses and has been presenting distinctive menus from major global cities each quarter. In the first half of the year, themed around golf trips to Qingdao, China, and Kyushu, Japan, it offered unique Chinese and Japanese menus that received great responses.
The main concept for this fall's menu is the 'Thailand Bangkok-Pattaya Golf Trip.' New dishes were developed by harmonizing Thai cuisine with the latest food and beverage trends to allow customers to enjoy a Southeast Asian culinary journey. Alongside this, existing Korean dishes centered on hot pot and stew, which are bestsellers at golf courses, have also been revamped and introduced.
Notably, the 'Thai Street Sampler,' which allows tasting three dishes at once, is composed to harmoniously enjoy 'Yam Woon Sen' (Thai-style noodle salad) highlighting the spicy and sour characteristics of Thai food, 'Tod Man Goong' (fried shrimp patties), and 'Lemongrass Chicken.' Popular Korean dishes centered on hot pot and stew have also been revamped. Three types are offered: braised beef tendon assortment, whole octopus jabak galbi hot pot, and half-and-half fish cake stew.
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Junbeom Jeon, Head of Brand Strategy at Ourhome, said, “We launched a golf course-exclusive brand to provide golfers with a special gourmet experience that combines taste, nutrition, and enjoyment, thereby enhancing satisfaction with golf course use. We will strive to expand our market share in golf course food and beverage services with Green Lounge as our flagship.”
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