Shinsegae Department Store Increases Supply of Ultra-Luxury Holiday Gift '5Star' by 10% This Year

Sold Out Every Holiday for 20 Years
Increasing Supply by 10-20% Annually

Shinsegae Department Store announced on the 20th that it will increase the quantity of its luxury holiday gift set ‘5Star’ by about 20% compared to last year’s Chuseok season.

‘5Star’ is a premium holiday gift set brand created by Shinsegae Department Store through direct collaboration with renowned domestic production areas, carefully selecting only the highest quality products. Buyers discover domestic famous production sites for Korean beef, seafood, and fresh produce, manage the production process, and directly develop and compose the products to achieve the highest standards. Only products that meet Shinsegae Department Store’s strict criteria are allowed to use the ‘5Star’ logo.

First introduced in 2004, 5Star has achieved sold-out success every holiday season for 20 years. Despite increasing supply by 10-20% annually to meet demand, the premium gift demand has risen further over the past three years, advancing the sold-out period by 3 to 5 days.

The Shinsegae luxury Korean beef set selects only the top 3% of ‘1++’ grade Korean beef from the highest quality female cattle and maximizes the marbling (fat distribution in the lean meat cross-section) through strict management under a premium meat production program. Compared to regular Korean beef, it offers a softer and milder flavor with a unique deep taste.

Representative products include ‘Luxury Korean Beef The No.9’ (2.5 million KRW), a set composed only of the highest-grade cuts with the top marbling score of No.9 among ‘1++’ Korean beef, and ‘Luxury Gourmet Korean Beef’ (850,000 KRW), a set featuring sirloin and special cuts that account for only 2% of a whole Korean beef carcass.

The 5Star seafood set is composed by selecting only extra-large cutlassfish over 1 meter in length and dried yellow corvina over 28 cm that have been raised for more than 3 years, ranking in the top 5% of auction quantities at the wholesale market. Processing is done exclusively at HACCP-certified facilities, with more than three rounds of inspection to ensure safety and trust.

Representative products include ‘Luxury Traditional Dried Yellow Corvina Special’ (1.2 million KRW), which is salted with sun-dried salt and cold air-dried for 36 hours, and ‘Luxury Jeju Winter Cutlassfish’ (600,000 KRW), which selects only extra-large cutlassfish caught in the clean Jeju sea during winter and packages them in small portions.

The luxury fresh produce set offers only the highest quality products selected through three rounds of screening for sweetness, size, shape, and color from excellent farms discovered directly by Shinsegae buyers. Representative products include the ‘Luxury Select Farm Hamper’ (300,000 KRW), the ‘Luxury Apple and Pear Manbok Set’ (235,000 KRW) selected in collaboration with Chungbuk Horticultural Cooperative and Anyanggol Farming Association, and the premium high-sugar ‘Luxury Shine Muscat’ (130,000 KRW) grown using the temperature difference of the high-altitude Chupungnyeong region.

Choi Won-jun, Executive Director of Food at Shinsegae Department Store, said, “5Star has now firmly established itself as a product that sells out quickly during the holiday gift set purchasing period. We will do our utmost to prepare so that customers can enjoy a richer Chuseok through gift sets prepared under Shinsegae Department Store’s strict standards.”

This content was produced with the assistance of AI translation services.