Evezary, 'Sleep&Sleep' Experiential Stores Surpass 328 Locations in 10 Years

Evezari announced on the 19th that its sleep-specialized brand 'Sleep&Sleep' experiential stores have surpassed 328 locations nationwide, 10 years after the opening of the first store.

The Sleep&Sleep experiential store that opened in August this year is the 328th within the brand. By region, there are ▲64 in the Seoul area ▲25 in the Incheon area ▲78 in the Gyeonggi area ▲16 in the Gangwon area ▲45 in the Chungcheong area ▲60 in the Gyeongsang area ▲35 in the Jeolla area ▲5 in the Jeju area, distributed across the country. Starting with the first store located at Lotte Department Store Main Branch in 2014, the brand has maintained steady expansion over the past 10 years.

Evezari Sleep & Sleep Experience Store Daejeon Dunsan Branch (Photo by Evezari)

Sleep&Sleep provides differentiated experiential content by combining sleep consulting and comparative experience services through its experiential stores, focusing on personalized sleep solutions. At these stores, Evezari sleep consultants called Sleep Coordinators analyze individuals' sleep habits and body types to recommend the most suitable bedding. Additionally, 145 types of functional bedding are available, allowing customers to compare and experience various products, including the recommended bedding, to directly verify the optimal choice.

The number of Sleep Coordinators, who are sleep consultants trained by Evezari, has significantly increased in recent years, reaching a cumulative total of 559 as of June this year. The annual number of new Sleep Coordinators also rose sharply, recording 130 last year compared to around 39 in the early introduction phase in 2018, an increase of approximately 233%.

Since 2017, Evezari has operated the Sleep Coordinator certification system, an in-house expert qualification for sleep consultants targeting franchise owners and employees. After completing training on customer-type counseling, professional measurement consulting, and functional bedding, candidates pass an exam to obtain the certification.

Furthermore, Evezari is preparing a Sleep&Sleep experiential specialized store, aiming to open this year, to enhance the offline experiential store experience. In addition, the brand has introduced new types of experiential stores such as Sleep&Sleep Hoegi Branch, which offers experiential services using IoT-based sleep tracking sensors, and Sleep Lounge, an unmanned pillow experience space.

Oh Young-dae, head of Evezari’s marketing team, said, “Sleep&Sleep continuously researches and develops customized functional bedding with the goal of providing high-quality sleep services, and is strengthening offline experiential services that can best propose these products. We plan to continue focusing on offline competitiveness that goes beyond simple sales to offer personalized solutions.”

This content was produced with the assistance of AI translation services.