Representative Works of Contemporary Art Commercialized as Cultural Products... Contributing to the Popularization of Artworks

The National Museum of Modern and Contemporary Art announced on the 16th that it signed a Memorandum of Understanding (MOU) with the Korea Minting, Security Printing & ID Card Operating Corporation on the 14th to promote Korean art and culture.

Kim Seong-hee, Director of the National Museum of Modern and Contemporary Art (left), and Sung Chang-hoon, President of the Korea Minting and Security Printing Corporation, signed a Memorandum of Understanding (MOU) to promote Korean art and culture at the Seoul branch on the 14th. <br>[Photo by National Museum of Modern and Contemporary Art]

Kim Seong-hee, Director of the National Museum of Modern and Contemporary Art (left), and Sung Chang-hoon, President of the Korea Minting and Security Printing Corporation, signed a Memorandum of Understanding (MOU) to promote Korean art and culture at the Seoul branch on the 14th.
[Photo by National Museum of Modern and Contemporary Art]

View original image

At the signing ceremony, both organizations agreed on △ developing projects utilizing artworks held by the National Museum of Modern and Contemporary Art △ commercializing products using the Korea Minting Corporation's currency manufacturing technology △ cooperating in the sales and promotion of cultural products to revitalize the business △ contributing to the development of arts and culture through donation of profits.


This agreement was made to enable the public to easily own and enjoy Korean modern and contemporary artworks held by the National Museum of Modern and Contemporary Art. By applying the Korea Minting Corporation’s unique currency manufacturing technology, the plate printing technique, cultural products will be developed, and the sales proceeds will be donated to funds for the protection and development of art and culture.



Kim Seong-hee, director of the National Museum of Modern and Contemporary Art, said, "This agreement is meaningful as it marks the birth of a new form of cultural products through the fusion of Korean artworks and printing technology," adding, "Through exchange and cooperation between the two institutions, I hope more citizens will feel closer to art culture and have opportunities to enjoy it in their daily lives."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing