Merck to Participate in 'K-Display 2024'... Showcasing AI Material Intelligence
Merck Korea announced on the 14th that it will participate in K-Display 2024, the largest domestic display exhibition held at COEX until the 16th, showcasing material intelligence utilizing artificial intelligence (AI).
Through this exhibition, Merck plans to present materials with high luminance, high transmittance, fast response speed, high reliability, low power consumption, enhanced device lifespan, and optimized optical properties.
In particular, this year, five zones have been organized: the Flexible Display Zone introducing inkjet-printable low-dielectric materials, flexible hard coating materials, and organic light-emitting diode (OLED) materials; the Premium Display Zone showcasing LC≺ the Sustainability Materials Zone; and the Digital Optics Zone presenting optical materials used in augmented reality (AR) and virtual reality (VR).
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At the business forum part 3 in the afternoon of the opening ceremony, Dr. Richard Harding, head of Merck's AR·VR business, will share insights on the topic "Recent Advances in Optical Materials Toward Small Form Factor, Fully Immersive AR Headsets."
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