Naver Square Opens Mentoring Studio... Free Product Photography Coaching Support

Naver announced on the 1st that it will open a new Mentoring Studio on its offline education platform, Naver Square.

Through the Mentoring Studio, Naver plans to support one-on-one coaching by experts and help small and medium-sized enterprises (SMEs) take high-quality photos suitable for product sales and marketing.

Based on its experience in photography education and the needs of SMEs, Naver has newly opened a dedicated studio with enhanced individual mentoring. The Mentoring Studio features one-on-one photography mentoring by professional photographers available to all applicants. SMEs analyze their current product photos and improvement points together with professional photographers, and engage in in-depth discussions on shooting composition and arrangement to capture and produce images tailored to the characteristics of their stores and products.

Reservations for the Mentoring Studio can be made on the Naver Business School website and are on a first-come, first-served basis. Studio reservations open on the 1st and 15th of every month and are available at Naver Square locations in Seoul Yeoksam and Jongno, as well as in Busan and Gwangju.

Since 2013, Naver has opened offline growth hubs called Naver Square in five regions nationwide, including Seoul Yeoksam, Jongno, Hongdae, Busan, and Gwangju. These hubs provide education and consulting for the digital transformation of SMEs and creators, as well as free access to photo, video, and audio studios.

In addition to free rental of studios with various concepts and high-performance shooting and sound equipment, professional PDs reside on-site to assist with education and content production. Since its opening in 2013, Naver Square Yeoksam has been used by a total of 170,000 people.

Interest in product photography among SMEs is high, as evidenced by a 7:1 application ratio for photography education sessions teaching DSLR photography and short clip production held at Naver Square. Furthermore, after participants updated their product detail pages with newly taken photos from the training, the transaction amount and order volume for those products each increased by 50%.

Gong Gi-jung, head of the Naver Education Center, said, "For SMEs, product photos are a means to highlight the strengths and uniqueness of their products and provide buyers with a branding experience that reflects their philosophy." He added, "Based on 10 years of experience and know-how operating Naver Square studios, we will provide practical support to SMEs in shooting and production."

This content was produced with the assistance of AI translation services.