FSN "Boosters, Brand Accelerating Partnership with 'Frontline'"

Boosterz, a subsidiary of FSN listed on KOSDAQ, announced that it has signed a brand accelerating partnership with Tooston F&C for the athleisure brand 'Frontoline' and will actively target the sportswear market.

Frontoline is Tooston F&C's flagship athleisure brand. Since its launch in 2018, it has shown four consecutive years of sales growth. Based on the positive core spirit of yoga, it aims to create healthy athleisure that minimizes discomfort and aids breathing, making both the body and mind comfortable. Unlike existing athleisure brands that mainly focus on leggings, Frontoline is popular among customers seeking a comfortable and stylish daily life with its yoga wear product line that combines unique romantic designs with practicality and functionality. Its balancing wear product line, which can be used in all leisure situations such as rest, exercise, and travel, also enjoys strong support from many consumers.

Boosterz is a brand accelerator company that discovers emerging products and brands with R&D capabilities through a systematic selection and investment process, and leads rapid brand growth through integrated marketing including advertising planning, production, and execution. It has built a system to collaborate and grow alongside numerous promising brands and achieved record-high sales last year. Recently, it has developed and operated its own artificial intelligence (AI) solution to further maximize the efficiency and productivity of its accelerating business. Additionally, it demonstrates strengths in the short-form content area, which has become a core trend centered on platforms like TikTok and YouTube.

Through this partnership, Boosterz will expand its business scope to athleisure wear, which has shown continuous growth after COVID-19, following its ventures in food and beverage, fashion, and beauty. According to data from the market research firm Trend Research, the domestic sportswear market size is continuously growing and is expected to approach approximately 7 trillion KRW this year. In particular, Frontoline is known to continuously expand its product lineup beyond basic athleisure products to include everyday apparel encompassing meditation apparel, making Boosterz’s brand accelerating effect even more prominent.

Tooston F&C explained that Frontoline, which has grown steadily since its launch, decided to partner with Boosterz to take a step further. While maintaining Frontoline’s identity as "pretty but comfortable athleisure," the brand plans to expand into "balancing wear" that is easily accessible to female customers seeking work-life balance, and Boosterz’s brand accelerating capabilities are expected to be a great asset in this expansion.

Park Mi-hee, CEO of Tooston F&C, said, "Frontoline’s identity is an athleisure clothing brand that helps the wearer breathe comfortably rather than squeezing the body into clothes, allowing them to wear pretty yet comfortable apparel." She added, "We believe our brand’s asset lies in the high satisfaction and loyal consumer base, as evidenced by a repurchase rate exceeding 40%."

Seo Jeong-kyo, CEO of Boosterz, said, “Although the athleisure market has entered a mature phase, customer demand continues to increase due to various social atmospheres and market conditions. Frontoline pursues a virtuous cycle stemming from both external and internal health and aims to be a ‘total meditation apparel’ brand, which positions it as a differentiated pillar in the continuously growing domestic and international athleisure market, enabling greater growth.”

He continued, “Going forward, based on the brand assets Frontoline has built, we will apply our accelerating capabilities to expand customer touchpoints and reposition the brand. We plan to make every effort to enter not only the domestic athleisure market but also overseas markets with differentiated positioning.”

This content was produced with the assistance of AI translation services.