Korea Minting and Security Printing Corporation and Seongsimdang Release 'Gwangbok Bread' to Commemorate 80th Anniversary of Liberation
The Korea Minting, Security Printing & ID Card Operating Corporation (KOMSCO) announced on the 22nd that it has signed a business agreement with Seongsimdang to launch 'Gwangbok Bread' in commemoration of the 80th anniversary of Liberation Day next year.
According to the agreement, KOMSCO will utilize its expertise in producing commemorative coins for the 100th anniversary of the March 1st Movement and the 70th anniversary of Liberation Day to plan and design the Gwangbok Bread brand, while Seongsimdang will take charge of manufacturing and selling the Gwangbok Bread.
The design was completed with the theme of the 80th anniversary of Liberation Day and the founding stories of KOMSCO and Seongsimdang.
Exterior of the Gwangbok Bread product box. Provided by Korea Minting and Security Printing Corporation
View original imageFirst, on the top of the hexagonal case, the Seongsimdang mascot ‘Seongsimi’ is depicted waving a baguette against a pink hibiscus background with a Taegukgi (Korean national flag) hanging. On the front, a symbol featuring the word 'Gwangbok' inscribed within the Taeguk pattern is placed. Additionally, the two sides record the histories of KOMSCO and Seongsimdang, who together built modern Korea through the hardships following liberation.
The box contains four madeleines. The selling price is 5,000 won, and it will be available for purchase at all Seongsimdang branches from the 1st to the 15th of next month. Seongsimdang plans to continue selling 'Gwangbok Bread' annually on March 1st and Liberation Day.
A portion of the proceeds from the sales of Gwangbok Bread will be jointly sponsored to promote local economic revitalization and job creation.
Seong Chang-hoon, President of the Korea Minting and Security Printing Corporation (fourth from the left), is taking a commemorative photo with Lim Young-jin, CEO of Seongsim Dangjin (fifth from the left), and other officials after signing a business agreement on the 22nd. Photo by Korea Minting and Security Printing Corporation
View original imagePreviously, in 2020, KOMSCO and Seongsimdang jointly developed the 'Purity 99.99 (Gold Bar Bread)' to bring hope and recovery to the local economy, which was depressed due to COVID-19. Then, in 2022, they introduced 'Zero Cookie,' which minimized carbon emissions by applying eco-friendly packaging to cookies made from discarded local agricultural products.
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Seong Chang-hoon, president of KOMSCO, said, "We express our gratitude and respect to the patriotic martyrs, independence activists, and their families who sacrificed and devoted themselves for the independence of our country." He added, "We hope that Gwangbok Bread, planned through the cooperation between KOMSCO and Seongsimdang, will contribute to revitalizing the local economy and creating jobs."
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