"Best Abalone Freshness"... Lotte Mart and Super Deliver 'Smart Tanks' to Wando-gun

Fresh Abalone Supply Through Water Tank Support
Realizing Win-Win Value with Abalone Fishermen

Lotte Mart and Super announced on the 19th that they held a ‘Sustainable Abalone Production Equipment Delivery Ceremony’ on the 18th at Wando Jeonbok Co., Ltd. located in Wando-gun, Jeollanam-do.

This is the second project of the ‘Bada愛(Jinshim)’ campaign being implemented by Lotte Mart and Super. Through this delivery ceremony, Lotte Mart and Super aim to continuously supply fresh abalone and realize shared value with abalone fishermen. A total of eight people attended the ceremony, including Lee Yuseong, CEO of Wando Jeonbok Co., Ltd., and Jin Jutae, Head of Compliance Support Division at Lotte Mart & Super.

On the 18th, at Wando Abalone Co., Ltd. located in Wando-gun, Lee Yoo-sung, CEO of Wando Abalone Co., Ltd. (left), and Jin Joo-tae, Head of Compliance Support Division at Lotte Mart & Supermarket (right), held a ceremony for the delivery of sustainable abalone production equipment.
[Photo by Lotte Mart]

The ‘Smart Tank’ provided to Wando Jeonbok Co., Ltd. is the latest equipment that can monitor in real-time the water temperature, dissolved oxygen level, and water level of the tank where abalone are stored. Based on this equipment, abalone fishermen plan to maintain freshness at the highest level to strengthen the product competitiveness of abalone and establish a sustainable abalone lead management system by utilizing accumulated data.

In addition to this delivery ceremony, Lotte Mart plans to expand the operation of ‘ASC Certified Abalone’ to create a sustainable abalone farming environment. Since August 2021, Lotte Mart has introduced and operated abalone certified by the Aquaculture Stewardship Council (ASC), which is an international standard certification that promotes sustainable aquaculture environments to provide consumers with safe seafood. Currently, Lotte Mart sells ASC certified abalone at 23 stores and plans to expand to 28 stores within this year.

Lotte Mart and Super are conducting the Bada愛(Jinshim) campaign brand to preserve the marine ecosystem and create a sustainable fishing environment. As the first project, on May 17, they signed a business agreement with Gunsan City, Korea Water Resources Corporation West Sea Headquarters, and the Environmental Foundation, and were appointed as ‘Jangjado Sea Guardians’ by Gunsan City to carry out environmental cleanup activities.

Jin Jutae, Head of Compliance Support Division at Lotte Mart & Super, said, "We are very pleased to contribute to the sustainability of fishing activities through this sustainable abalone production equipment delivery ceremony and to realize shared value together with abalone fishermen." He added, "We will continue to make steady efforts to implement various ESG projects for sustainable fishing villages and marine ecosystems."

This content was produced with the assistance of AI translation services.