‘Honorswellga Jinju’ Complex Adjacent Starfield Village and CGV Confirmed to Open

- Fully Sold-Out Apartment Complex, Honors Welga Commercial Area Shows Interest in Key Retail Tenants
- Terminal Complex Shopping Mall Confirms Gyeongnam's First Starfield Village and CGV Opening

‘Honors Welga Jinju,’ a multi-family housing complex supplied by STS Development (Developer) in the Gajwa-dong area of Jinju, Gyeongsangnam-do, recorded an average subscription competition rate of 20:1 and achieved 100% sales completion just ten days after the official contract signing.

This complex consists of four buildings ranging from four basement floors to 39 above-ground floors, with a total of 840 apartment units. All contracts for the multi-family housing were completed immediately upon the start of sales, and a public lottery for the commercial facility, ‘Honors Welga Shopping Center,’ will be held at the end of this month.

In particular, Honors Welga Jinju attracts great interest from buyers as it goes beyond the typical community facilities found in existing apartments, with major anchor facilities such as Shinsegae Starfield Village and CGV confirmed to open in the complex shopping mall located right next to the terminal adjacent to the complex.

Starfield Village, developed and operated by Shinsegae Property, is a newly introduced community-style shopping space, and the Jinju branch is the first in Gyeongsangnam-do.

Compared to existing Starfield locations, this model features a lifestyle-oriented MD composition, including specialized grocery stores, academies for enjoying hobbies, and kids’ content combining education and play, allowing the whole family to choose and consume according to their preferences. Additionally, CGV, which will be located within the complex shopping mall, plans to have the largest screen and special theaters in western Gyeongsangnam-do.

With various brands and a higher-quality shopping environment provided, local residents are expected to enjoy shopping, dining, and leisure activities all in one place, significantly enhancing their quality of life.

Furthermore, ‘Honors Welga Shopping Center,’ the commercial facility within the Honors Welga Jinju complex, has attracted interest from hot place brands in major Seoul commercial districts, raising expectations for further activation effects of the location.

STS Development, the project developer, is a leading domestic commercial facility specialist developer that has successfully executed over 50 projects including Homeplus, Living Power Center, CGV complex shopping malls, and mixed-use complexes in Korea and China. Leveraging its experience and network, STS Development recently held a franchise expo at the Honors Welga Shopping Center sales briefing session.

At the expo, various brands actively operating in central Seoul commercial districts expressed their intention to open stores in Honors Welga Jinju Shopping Center. Especially through direct explanations by brand representatives, the event received great responses from prospective buyers and entrepreneurs, raising expectations for the successful sales of Honors Welga Shopping Center.

A project official stated, “When differentiated facilities are established with famous commercial facilities, large cinemas, and high-end retail brands near the apartment complex, it acts as an important factor not only for convenience of living but also for increasing the value of the complex. In particular, with a large number of diverse brands entering that have not been seen in the western Gyeongsangnam-do area, we expect the area to become a representative core commercial district.”

Not only will Shinsegae Property’s directly operated Starfield Village and CGV open right next to the complex, but Honors Welga Shopping Center has also attracted interest from brands that have already proven success in the Seoul metropolitan area, drawing attention to what changes and growth it will achieve as a landmark within the region.

The public lottery for Honors Welga Shopping Center will be held on July 27 at the model house in Gajwa-dong.

This content was produced with the assistance of AI translation services.