WYSIWYG Studio Accelerates Immersive Exhibition and Metaverse Business

The immersive exhibition of WYSIWYG Studio, a comprehensive media content production group, along with its new media business utilizing media art, augmented reality (AR) technology, and extended reality (XR) platforms for metaverse content, is gaining attention.

WYSIWYG has successfully established vertical integration completing the value chain from its existing VFX business to content planning and development, production and investment, and distribution. It is a leading domestic production group creating representative content of the Republic of Korea.

They jointly participated in the exhibition project "The Moonwalkers: A Journey with Tom Hanks" at Lightroom Seoul, which opened on the 29th of last month. This is their second content following David Hockney’s immersive exhibition. The work was co-written and produced by Hollywood star Tom Hanks and Christopher Riley, a former British Academy of Film and Television Arts (BAFTA) nominee director and screenwriter. It showcases realistic media art works where art and technology converge in an immersive exhibition space. They also plan to participate in various performances and exhibition projects.

Based on their unique technological capabilities and metaverse business planning skills, WYSIWYG participated in the XR metaverse project contest, promoted as part of the Digital New Deal project by the Ministry of Science and ICT and the Korea Radio Promotion Association for three years starting in 2021. Utilizing technology from the lead organization Maxst, they produced location-based AR advertisements and navigation services in Bukchon Hanok Village and the Independence Hall of Korea in Cheonan, as well as AR content reflecting local characteristics.

Through NP, a KOSDAQ-listed metaverse company, they are also strengthening competitiveness in both online and offline businesses such as XR content and brand services. NP recently officially started preparing for app content development centered on HMD (Head Mounted Display). They announced plans to expand from XR content production limited to advertising and marketing fields to app content development that can be continuously used inside HMDs.

A WYSIWYG representative stated, "By combining the group’s capabilities, including WYSIWYG Studio, a world-class video content production company, and NP, an XR content company, we will build a realistic virtual world and continue to produce immersive content through strategic collaborations with leading companies possessing high expertise and know-how."

This content was produced with the assistance of AI translation services.