Yongin City Introduces 'Joayang + Baekok Rice' Bread

Three Types Including Castella, Sandwich, and Cookies... Launching in September

Yongin City in Gyeonggi Province is introducing a collaborative bread product featuring the city character 'Joayang' and the local rice brand 'Baekoksal'.

Yongin City announced on the 11th that it will create a locally specialized bread made with 'Baekoksal' to generate added value for local farms and utilize it as a city tourism product.

Castella featuring the Joa-yong character made with Baekok rice from Yongin City.
[Photo by Yongin City]

To this end, since May, the city has started developing three products?castella, sandwiches, and cookies?made with Baekoksal through the 'Baekoksal Utilization Processed Product Research and Development Service'.

The service investigates ideas for bakery formulations with high purchasing power and consumer trends suitable for tourism products to propose customized product concepts, and produces prototypes using local agricultural specialty materials. It researches the optimal rice flour blend considering rice processing suitability, sensory evaluation, and processing competitiveness, and establishes preservation processes for room temperature distribution, such as sterilization and additives.

Based on this, the city plans to showcase three types of 'Joayang Rice Bread' for the first time at the 'Yongin Citizens' Day' event scheduled for September.

A city official said, "We will do our best to develop Joayang Rice Bread to contribute to revitalizing farms through increased rice consumption and to utilize it as a locally specialized product featuring the city character."

This content was produced with the assistance of AI translation services.