Summer Health Foods: Meat Rises and Seafood Declines... Pork Sales Double ↑

Beef and Pork Meat Popular
Sales of Seafood like Jeonbok, Nakji, and Jangeo Decline
Gmarket and Auction Hold Chobok Promotion Until the 16th

As Chobok (July 15) approaches, sales of meats such as beef, pork, and chicken have increased, while sales of seafood like abalone and octopus have slightly decreased.

Gmarket announced on the 11th that an analysis comparing the sales volume of summer health food ingredients over the recent ten days (June 30 to July 9) with the same period last year showed that Korean beef (Hanwoo) sales increased by 38%. In addition to Hanwoo, sales of ▲pork (121%) ▲duck (13%) ▲chicken (5%) also rose compared to the previous year.

Ahead of Chobok (July 15), sales of meats such as beef, pork, and chicken have increased, while sales of seafood like abalone and octopus have slightly decreased.
[Image provided by Gmarket]

On the other hand, sales of health-boosting seafood slowed somewhat. During the same period, abalone sales decreased by 35%. Sales of eel and octopus also dropped by 32% and 9%, respectively. Instead, sales of convenient meal kits using seafood, such as chueotang (48%) and haeshintang meal kits (50%), increased.

Conveniently prepared samgyetang, which is easy to cook and store, is also gaining popularity. As of the 10th of this month, samgyetang accounts for 10% of the top 100 processed food bestsellers on Gmarket. Sales over the ten-day period also increased by 9% compared to the same period last year. Exotic meats for health boosting are also popular. During this period, sales of Hanwoo ox feet for gomtang preparation rose by 120%, lamb by 24%, and black goat meat by 11%.

Reflecting the increasing demand for health foods, Gmarket and Auction are holding the 'Trend Report, Chobok Health Management' promotion until the 16th, offering discounts on popular products. Gmarket is discounting ▲Olbareun Black Goat Extract Gold ▲Gyodong Health Soup 3 types (Galbitang, Doganitang, Oxtail Soup) selection ▲Hearty pork assorted sets. Auction is offering special prices on ▲Seolhye Dam Jecheon Black Goat Extract (30 packets, 2 boxes) ▲Harim Samgyetang (900g, 3 packs), among others.

Kim Hyunjung, head of Gmarket's Content Promotion Team, explained, "Due to high inflation, thrifty home cooks are increasingly purchasing health-boosting foods through online shopping by buying various ingredients and convenient meal kits at affordable prices. Compared to seafood like abalone and eel, meats with relatively lower price points are gaining popularity, so we have increased the proportion of meats and convenient meal kits in the Chobok promotion running until the 16th and lowered prices to the lowest levels."

This content was produced with the assistance of AI translation services.