APR Launches Full-Scale Expansion into Europe... Distribution Agreements with Spain and Finland
Beauty tech company APR announced on the 8th that it has signed contracts with local companies in Spain and Finland to actively target the European continent.
This contract recognizes the sales rights of Mediheal cosmetics and the ‘MediCube AGE-R’ beauty device within the proprietary sales networks that each company holds in multiple countries.
First, Spain signed a contract with a company that has a distribution network centered in its home country and extending to European regions such as France, Italy, and Germany. Spain is a country with high consumption power in fashion and beauty. Due to the influence of the Age of Exploration, Spain has economic and cultural influence over Spanish-speaking regions in Latin America, which is expected to help expand sales channels outside Europe in the long term.
Finland has stores in its home country as well as in Scandinavian cultural countries forming the Nordic economic zone (Sweden, Norway, Denmark) and Estonia, one of the Baltic states. These countries rank among the highest in Europe in terms of Gross Domestic Product (GDP), and once sales channels stabilize, significant revenue is expected to be generated in the future.
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APR expects to diversify its global market channels through this contract. Forty percent of APR’s sales come from overseas, with North America and the Far East Asia region being the main markets so far. An APR official stated, “At the time of listing, we announced that we would pursue additional overseas expansion and market development for long-term global growth, and we are keeping that promise,” adding, “Through continuous diversification of the global market, we will spread the realm of K-beauty tech to every corner of the world.”
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