"Lowest Price with Overseas Direct Sourcing"... CU Launches '5,000 Won Umbrella'

Launch of Disposable and Reusable Raincoats

CU announced on the 18th that it will introduce the industry's lowest-priced vinyl umbrellas through overseas direct sourcing in preparation for the upcoming rainy season.

Starting as early as the end of this month, CU will sell two types of 55cm vinyl umbrellas (Purple, Green) for 5,000 won. The 55cm umbrellas come in two colors reflecting CU's brand identity (BI): purple and bright light green. Along with these, CU will also release a 65cm navy long umbrella featuring its own character 'Kairu' (12,000 won), as well as disposable raincoats (2,000 won) and reusable raincoats (5,000 won).

CU stated that it chose overseas direct sourcing to offer these products at the lowest prices. To this end, CU's dedicated Global Trading Team for overseas sourcing communicated directly with over 20 umbrella manufacturers abroad, reviewing product types, quality, and costs to select the final suppliers.

CU has been continuously introducing products purchased through direct sourcing without going through import vendors, thereby reducing procurement costs. So far, CU has imported around 400 products including Nuga crackers (Taiwan), Mogu Mogu juice (Thailand), canel? and chocolate (France), egg tarts (Portugal), ice cream (New Zealand), potato chips (Malaysia), and sterilized milk (Poland).

Song Seoyoung, head of BGF Retail's Global Trading Team, said, "We established strict evaluation criteria and conducted multiple negotiations with manufacturers to ensure the quality and safety of the umbrellas. We will continue to actively discover and introduce high-quality products at reasonable prices from around the world to our customers."

This content was produced with the assistance of AI translation services.