'Dear Loren' to be used in delivery hospitals... AtHome-Korean Association of Delivery Hospitals sign MOU

Association Comprises Over 70 Maternity Specialist Hospitals Nationwide
Providing Expectant Mothers with Opportunities to Experience Dear Loren

AtHome announced on the 10th that it has signed a Memorandum of Understanding (MOU) with the Korea Association of Obstetric Hospitals for the official use of the infant atopic dermatitis moisturizer ‘Dear Loren’ within hospitals and clinics. The Korea Association of Obstetric Hospitals is an organization consisting of over 70 specialized obstetric hospitals nationwide.

At Home's infant atopic dermatitis moisturizer 'Dear Loren'
[Photo provided by At Home]

Through this agreement, AtHome will provide expectant mothers at hospitals affiliated with the Korea Association of Obstetric Hospitals the opportunity to experience Dear Loren before childbirth. Postpartum care centers under the association will use Dear Loren products such as lotion, cream, bath & shampoo. Dear Loren is also planned to be launched on the professional online mall operated by the Korea Association of Obstetric Hospitals.

Dear Loren was launched in January last year. The product gained word-of-mouth popularity due to the story that the developer’s CEO created the moisturizer to heal his daughter ‘Loren’s’ atopic dermatitis, combined with its product efficacy.

Yang Jeong-ho, CEO of AtHome, said, “We are pleased that Dear Loren was chosen as the official moisturizer among numerous products by a professional medical organization, which we believe recognizes the product’s quality,” and added, “While Dear Loren has focused on improving atopic symptoms so far, we will strive to play a significant role as the first moisturizer in life to prevent atopic and related conditions such as skin rashes, dryness, and itching.”

This content was produced with the assistance of AI translation services.