Samsung Life Insurance Introduces Pre-Approval Process to Enhance Customer Enrollment Convenience
Samsung Life Insurance announced on the 5th that it has introduced a pre-underwriting process to eliminate inconveniences that customers may experience during the insurance subscription process.
Pre-underwriting is a process that determines the eligibility for insurance subscription before the issuance of the application form by obtaining the customer's consent to use insurance payment information and then assessing the underwriting data based on medical history.
Samsung Life Insurance has completely reorganized 1,260 disease-specific automatic underwriting scenario rules of the Automated Medical History Evaluation System (AEUS) with the latest underwriting standards to enhance the accuracy of the pre-underwriting process and provide prompt result notifications.
Through this, situations that could cause customer inconvenience, such as premium changes due to surcharges based on underwriting results, changes in contract acceptance conditions like exclusions, or cancellation of the application if underwriting is not possible, can be prevented in advance. Additionally, the information provided during the pre-underwriting application is automatically reflected in the 'Pre-contract Disclosure Obligations' section of the application form, improving customer convenience in subscribing to insurance. However, customers who do not wish to allow the use of insurance payment information can still choose post-underwriting, maintaining the existing process.
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A Samsung Life Insurance official stated, “With the introduction of the pre-underwriting process, customers can proactively confirm contract acceptance before paying the premium,” and added, “We will continue efforts to enhance customer convenience throughout the entire insurance process, from subscription to insurance payment.”
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