LG Electronics Screens 'World Environment Day' Campaign Video in New York and London

Carrying Out 'Hope Screen' Activities for Ecosystem Restoration

LG Electronics raises its voice to restore natural ecosystems damaged by the global climate crisis.

Starting from the 31st (local time), LG Electronics will showcase a 'World Environment Day' campaign video on outdoor billboards in Times Square, New York, USA, and Piccadilly Circus, London, UK. This is part of the 'LG Hope Screen,' which screens public interest videos from international organizations or non-governmental organizations (NGOs) on billboards in major overseas locations.

LG Electronics showcases the United Nations Environment Programme (UNEP) 'World Environment Day' campaign video on the Times Square electronic billboard in New York, USA, as part of the 'LG Hope Screen' initiative /
[Photo by LG Electronics]

The video presented this time was produced by the United Nations Environment Programme (UNEP) to commemorate World Environment Day (June 5) under the theme "Our Land. Our Future." It depicts the Earth devastated by rapid industrialization and climate change, and the efforts of people planting trees and nurturing forests to revive it. The message also includes the need for everyone's attention and action to restore natural ecosystems.

Yoon Dae-sik, Executive Vice President of External Cooperation at LG Electronics, said, "We will actively continue the LG Hope Screen activities to raise awareness of the importance of environmental protection among many people," adding, "We will create 'a better life for all.'"

Since 2011, LG Electronics has been operating the LG Hope Screen, practicing its ESG management vision of "a better life for all" around the world. Last April, on Earth Day, it unveiled a campaign video about the internationally endangered snow leopard on the Times Square billboard.

This content was produced with the assistance of AI translation services.