A Total of 2100 Pyeong... Shinsegae Gangnam Store Opens Korea's Largest Men's Luxury Goods Hall

Over 1,000 Pyeong Added to New Building... Focus on 'Comfortable Shopping'

Shinsegae Department Store Gangnam Branch announced on the 3rd that it has renovated the 6th floor of the new building into a luxury goods hall. The new men's luxury hall is the largest in Korea, consisting of a total of 2,100 pyeong by adding about 1,000 pyeong in the new building to the existing main building's 1,100 pyeong.

This luxury hall renewal focused on improving the environment to allow customers to shop conveniently in a cozier atmosphere. In particular, to harmonize with the interior concept of the main building opened in 2011, a wood-tone interior was applied overall, and the main walkways were widened to 3.5m to 5m so that customers can shop in a comfortable environment.

As befits the top-level men's luxury hall in Korea, great care was taken in the brand lineup. ‘Celine’, ‘Loewe’, ‘Wooyoungmi’, and ‘CDGCDGCDG’ are representative examples. Especially, ‘CDGCDGCDG’ is a street casual brand created to commemorate the 40th anniversary of Comme des Gar?ons, and this is the first time it has opened an official store in a domestic department store.

Additionally, brands such as Gucci, Fendi, Thom Browne, Zegna, and Tod's have also moved to the new building. Along with these, premium travel brands like Rimowa and Tumi, shoe brands such as Buttero, Berwick, and Rocco, and the eyewear select shop ‘Collect’ are also located here, enabling customers to shop a diverse range of product categories in one place.

Furthermore, new stores for Louis Vuitton Men’s and Dior Homme will open in the second half of this year to add more strength.

Differentiated services are also newly introduced. The Zegna store has implemented the AI-based shopping solution ‘Zegna X’, which suggests styling for Zegna products and analyzes customer preferences to show customized styles, colors, and items in 3D images, providing a special experience. Also, Dior Homme will create a separate space for VIP customers in the men's store for the first time in Korea, enabling meticulous customer service.

Lee Sangheon, Executive Director in charge of Overseas Fashion at Shinsegae Department Store, said, “Since opening the men's luxury specialty hall in 2011, the Gangnam branch men's luxury hall, which has led the domestic men's luxury market, has been reborn as the largest in Korea. We will continue to introduce the latest trends and create a comfortable and convenient shopping environment.”

This content was produced with the assistance of AI translation services.