InRifle "IPO in the Second Half of Next Year"... Mirae Asset Securities Selected as Underwriter

Big data tech company InRifle announced on the 28th that it has signed an underwriting agreement with Mirae Asset Securities, aiming for an initial public offering (IPO) in the second half of next year.

InRifle operates businesses such as data-driven advertising, customer relationship management (CRM), big data solutions, and B2C services. Its core services include ▲ AI advertising platform ‘Mobion’ ▲ CRM platform ‘iSend’ ▲ purchase probability prediction engine based on customer behavior data ‘TUNE 720 (Tune720)’.

In particular, InRifle’s cash cow service ‘Mobion’ has established itself as the number one brand in the domestic retargeting advertising market share for over 10 years. This platform is equipped with AI-based technology that automates ad operations and provides an ad efficiency optimization system.

Additionally, InRifle actively pursues new businesses with subsidiaries such as the big data integrated solution startup ‘Mobwith’ and ‘TAppStore’, which recently launched a PC-based app store.

InRifle secured an investment of 3 billion KRW from Honest Ventures last year, and with the selection of the underwriter this time, it will officially embark on its IPO. Mirae Asset Securities evaluated InRifle as "a company that has secured independent technological competitiveness and profitability based on artificial intelligence (AI) and big data."

Han Kyung-hoon, CEO of InRifle, said, "The funds raised through the IPO will be further invested in AI research and development to strengthen our technological capabilities, and we plan to expand not only in the domestic market but also globally."

This content was produced with the assistance of AI translation services.