Samsung SDS Targets Enterprises with Generative AI... Launches Fabrics and BritiCoPilot

Samsung SDS to Hold Media Day on 2nd at Seoul Jamsil Campus
Hwang Seong-woo: "Providing Copilot in Near-Future Services and Solutions"

Hwang Seong-woo, CEO of Samsung SDS, is explaining the strategy and business direction at the generative AI media day on the 2nd.

Samsung SDS is launching Brity Copilot and platform FabriX, generative artificial intelligence (AI) services applied to email, document management, and more, targeting the enterprise market. These services, which automate collaborative tasks and connect with generative AI, are expected to improve corporate efficiency.

On the 2nd, Samsung SDS held a media day and announced its "Generative AI Service Business Strategy," including these details.

Brity Copilot is a service that applies generative AI technology to collaboration solutions supporting common corporate tasks such as email, messenger, meetings, and document management. It refers to Samsung’s version of Microsoft’s (MS) generative AI service, Copilot. During video conferences, it recognizes the presenter’s voice and provides real-time subtitles in Korean and English, as well as translations in 13 languages. It can also be used for providing subtitle scripts, creating meeting minutes and deriving action plans, summarizing conversations, and drafting documents.

With a Korean speech recognition accuracy rate of 94% and real-time translation capabilities, it is expected to be useful for companies conducting global business. Additionally, it can be linked with various large language models (LLMs) desired by companies and supports private cloud environments for customers requiring security. Samsung SDS plans to expand its functions to be usable in Word, Excel, PowerPoint, and other applications, as well as to complement the service.

On the same day, Samsung SDS also unveiled Brity Automation, an enterprise work automation solution. It enables work automation by collaborating with AI through natural language conversations to solve complex work processes, moving beyond the traditional method of automating repetitive tasks.

The cloud-based generative AI service platform FabriX can also help enhance corporate efficiency. Through customized LLMs, it learns industry-specific terminology and data, and FabriX can be applied to core business systems used by companies such as sales, purchasing, logistics, and management support. Users can ask work-related questions conversationally, and FabriX provides highly accurate answers by utilizing internal and external corporate data. Based on the Samsung Cloud Platform (SCP), it ensures data security through keyword filtering, data and user permission management, and also offers GPU services to enable data learning.

Hwang Sung-woo, CEO of Samsung SDS, emphasized on the day that this represents an "innovation in enterprise generative AI services." He added, "In the near future, Samsung SDS will provide Copilot in all services and solutions."

With this strategic announcement from Samsung SDS, competition for leadership in generative AI services targeting enterprise customers among the three major IT service companies?Samsung SDS, LG CNS, and SK C&C?is expected to intensify. LG CNS is advancing its generative AI platform ‘DAP GenAI.’ DAP GenAI enables language generative AI services and large language model (LLM) implementation, allowing necessary services to be easily created and applied at any time. SK C&C is expanding its customer base through its enterprise AI solution Soluware, based on LLM and lightweight large language model (sLLM) technologies.

This content was produced with the assistance of AI translation services.