Lotte Chilsung Renews 'Cheoeumcheoreom'... Alcohol Content Maintained at 16.5%
Lotte Chilsung Beverage announced on the 1st that it will renew its flagship soju, "Cheoeumcheoreom."
Lotte Chilsung Beverage upgraded the manufacturing process to reduce the alcohol scent compared to the existing product, allowing consumers to enjoy a smoother drinking experience.
Additionally, the label features an enlarged "Cheoeumcheoreom" logo placed at the center to emphasize the product name. Below the logo, a watercolor design symbolically representing the nature of Daegwallyeong foothills, the source of Cheoeumcheoreom's water, was added.
The bottle label also includes a QR code that allows consumers to listen to voice messages from the "Cheoeumcheoreom" advertising models, actors Kim Ji-won and Koo Kyo-hwan.
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The recipe, which includes distilled soju, remains unchanged, and the alcohol content is still 16.5 degrees as before.
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