'Gongyangmi Sambekseok-gil · I Seunghun Bedro-gil'... Incheon Marketing through Honorary Road Name Activation
'Gongyangmi Sambakseok-gil', 'Lee Seunghun Bedro-gil', 'Jaeeo Dongpocheong-ro'. These are honorary road names that have been designated or will be newly assigned throughout the roads of Incheon. On the 29th, Incheon City announced that it will accelerate the honorary road name activation project to widely promote the city's status, attract businesses, foster international exchanges, and revitalize the local economy.
Honorary road names are symbolic road names additionally assigned by county governors or district heads to roads that already have names. Until last year, Incheon City had designated three honorary roads: 'Ryu Hyunjin Street (Dong-gu)', 'UNESCO Lifelong Learning Road (Yeonsu-gu)', and 'Pyeongridangil (Bupyeong-gu)'.
Ryu Hyunjin Street was named to commemorate the connection with Ryu Hyunjin, a Major League Baseball player who graduated from Dongsan Middle and High Schools in Incheon, and to boost the pride of Dong-gu. UNESCO Lifelong Learning Road was designated to commemorate the hosting of the UNESCO Learning City international conference. Pyeongridangil was assigned considering Bupyeong’s image where traditional shops, romance and memories, and the daily lives of young people coexist.
This year, the city newly assigned the honorary road name 'Jaeeo Dongpocheong-ro' to a 1.3 km section around Incheon Tower-daero in Yeonsu-gu to commemorate the launch of the Ministry of Overseas Koreans last June. In the same Yeonsu-gu, honorary road names 'Major Yoon Youngha-gil' and 'Choi Giseon-ro' were assigned to 500 m of Dokbae-ro and 600 m of Academy-ro, respectively.
This was to honor the achievements of the late Major Yoon Youngha, who died in the Second Battle of Yeonpyeong, and former Mayor Choi Giseon, who established the Incheon Free Economic Zone plan as the first elected mayor of Incheon. To honor the achievements of the late Go Useop, a prominent figure in Korean art history, 'Go Useop-gil' was also created in Jung-gu, his birthplace.
The city plans to designate five additional honorary roads in the second half of this year. In Gyodong-myeon, Ganghwa-gun, the honorary road name 'Songam Park Duseong-gil' will be assigned to the area around 423 Gyodongnam-ro, named after the creator of Hunminjeongeum in Braille. Once the Park Duseong Historical Park project, currently underway, is completed by the end of next year, it is expected to become a tourism hub in northern Ganghwa along with Hwage Garden, which opened last year and has become a hot place.
Hyo-nyeo Simcheonggak installed on Baengnyeongdo [Photo provided by Incheon City]
View original imageAdditionally, 'Gongyangmi Sambakseok-gil' will be assigned to a 500 m section around Simcheonggak on Baengnyeongdo Island, Ongjin-gun, and 'Lee Seunghun Bedro-gil' will be created around Baekbeom-ro in Namdong-gu to commemorate Korea’s first martyr and to serve as a pilgrimage site for Catholic believers, timed with the completion of Lee Seunghun Historical Park in the second half of this year. The road section is designated as 1,801 m to honor his martyrdom during the 1801 Shin-Yu Persecution.
Furthermore, the famous 'Suin Line Baramgil Forest' in Michuhol-gu will also receive an honorary road name, and 'Maritime Police-ro' will be assigned to a 70 m section around Chukhang-daero in Jung-gu in the first half of the year to properly recognize the maritime police and commemorate fallen maritime police officers.
Choi Taean, Director of Urban Planning at Incheon City, said, "We plan to create storytelling for honorary roads to attract tourists' interest and excitement and turn them into tourism products. We will continue to discover honorary road names that can promote Incheon and contribute to revitalizing the local economy."
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A bird's-eye view of the Lee Seung-hoon Historical Park, commemorating Lee Seung-hoon who was martyred during the Shin-yu Persecution in 1801. In line with the completion date in the second half of this year, a 1801-meter section along Baekbeom-ro in Namdong-gu, Incheon, will be designated as "Lee Seung-hoon Pedro Road." [Provided by Incheon City]
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