Kia announced on the 29th that it is recruiting participants for the 'Good Mobility Campaign - Startup Challenge' to nurture young entrepreneurs who will lead the environment and mobility sectors.


The 'Startup Challenge' is a program that provides mentoring and idea development opportunities to young entrepreneurs with innovative ideas related to the environment and mobility fields.


Kia plans to offer various startup support measures to the 15 teams selected for the finals through document screening and presentation evaluation, including ▲a test fund of 3 million KRW for a Minimum Viable Product (MVP) to commercialize their ideas ▲a business model workshop ▲one-on-one expert mentoring for three months. Additionally, a total of 10 million KRW worth of car-sharing vouchers from Green Car will be provided.


The final round is scheduled to take place in October this year, and after the final presentation evaluation, three outstanding teams will receive additional support funds of 7 million KRW for the grand prize, 5 million KRW for the excellence award, and 3 million KRW for the merit award, respectively.


The application period is from today until the 31st of next month. Eligible applicants are prospective entrepreneurs or early-stage startups within three years (regardless of individual or corporate status) with ideas to solve problems in the environment (circular economy, energy, climate technology, etc.) and mobility (mobility rights for the transportation disadvantaged, road and traffic safety, autonomous driving and smart mobility, etc.) sectors.


A Kia representative said, "We will continue to strive to introduce sustainable social contribution programs for future generations and the environment."



"Youth Entrepreneur Development" Kia Recruiting Participants for Startup Challenge View original image


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