Perrier to Host '2024 Perrier Seoul Cocktail Week'

An Opportunity to Experience Trendy Cocktails from Around the World in Korea

[Perrier, Hosting the '2024 Perrier Seoul Cocktail Week']

French premium sparkling water brand Perrier announced that it will hold the "2024 Perrier Seoul Cocktail Week" from the 29th of this month to the 1st of next month.

Seoul Cocktail Week is an event planned by Perrier in collaboration with renowned bars leading bar culture worldwide.

Following the successful first event in Korea last year, Perrier is hosting the second Seoul Cocktail Week this year together with influential bars selected in the 2023 "World’s 50 Best Bars" and "Asia's 50 Best Bars," both sponsored by Perrier.

This year’s event will begin with a preview party on the 29th, during which bartenders from nine bars representing Hong Kong, Japan, and Taiwan will visit bars located in Seoul to participate in guest bartending. Each bartender will showcase a variety of cocktails using Perrier, including their signature cocktails.

In Korea, a total of seven bars?Southside Parlor, Alice Cheongdam, Le Chamber, Pine & Co, Zest, Bar Cham, and Soko?each recognized among Asia’s best bars, will participate, offering many consumers who enjoy and love bar culture a new and trendy cocktail experience with Perrier.

The Perrier regional manager stated, “Perrier Seoul Cocktail Week is a great opportunity to experience iconic bars that are leading global bar trends right here in Korea,” adding, “As the title sponsor of the World’s 50 Best Bars and Asia’s 50 Best Bars, Perrier will present various programs to allow more consumers to enjoy cocktails that reflect the unique character of each bar together with our products.”

This content was produced with the assistance of AI translation services.